The offices at Morpho Animation Studio, in Guadeloupe, east of San José, are lined with figurines of superheroes like Batman and the Transformers. Posters referencing the Japanese animation style “anime” are plastered on the walls. During lunch breaks, the crew watches animated movies.
But these are not the typical comic book nerds. Morpho is made up of animators, programmers and writers leading the way for Costa Rica's budding animation industry.
Procomer, the foreign trade promotion agency, realized the industry's potential for growth in Costa Rica, and decided to help animation studios in Costa Rica with their finances, logistics and in producing materials for promoting their businesses.
“It's hard to go to a bank and say, ‘hey, I need money to do cartoons,'” said Gustavo Madrigal, Morpho CEO. “It's not normal or usual in Costa Rica.”
Now Procomer will emphasize Costa Rica's bright future with animation both here and abroad. But it'll be Morpho and the several other animation studios around Costa Rica that will make that future a reality. Morpho is currently working on children's animated television shows to pitch to American distributors.
The animation company is the first to receive assistance from Procomer, and in July, Morpho will have a booth at an annual animation exposition in Los Angeles, due to the help of the agency. Madrigal said the greatest benefit of Procomer's assistance is it permits Morpho to focus on production instead of dedicating large quantities of time to business matters.
In addition to the television series, the company has done animations advertising companies such as Subway, Rayovac and Sony in Costa Rica. Meanwhile, all the major animation studios in Costa Rica are working together on the country's first feature-length animated film. Morpho has already received praised for its animation from renowned studios like Nickelodeon and Pixar.
When there's any down time, the animators spend it mixing business with pleasure – by studying cartooning from all over the world.
“We like to take a look at animation from any country,” Madrigal said. “And try to mix it with our own ways of seeing things.” |