Chili’s opens fourth restaurant in Costa Rica

November 17, 2015

Casual Tex-Mex restaurant Chili’s Grill & Bar on Monday opened a new location at Mall Paseo de las Flores in Heredia province, the chain’s fourth in the country and the first outside the capital, San José.

Local franchisee CRB Restaurants invested $1 million in the new location that has a capacity for 220 people, Costa Rica GM Andrés Gómez said.

The company chose Heredia because research found good potential for customers in that province who frequently visit Chili’s restaurants at malls Multiplaza and Lincoln Plaza in San José. Gómez also said that customers at these restaurants constantly were asking them when Chili’s would open in Heredia.

“Overall our experience in Costa Rica in these three years has been very positive despite the strong competition in the restaurant sector. Ticos love our food and highly appreciate our good customer service,” he stated on Monday.

Last April CRB confirmed that in the previous year the company saw 42 percent growth in revenue and an 8 percent increase in visits at its three restaurants at malls Multiplaza Escazú, Multiplaza Curridabat and Lincoln Plaza.

The company currently is evaluating locations for a fifth restaurant, likely in Alajuela province next year.

Franchisor Brinker International this year declared Costa Rica the best franchise operator in Latin America, based on the results of a business evaluation.

You may be interested

Costa Rica’s Keylor Navas, Real Madrid nab third consecutive Champions title
Keylor Navas
112 views
Keylor Navas
112 views

Costa Rica’s Keylor Navas, Real Madrid nab third consecutive Champions title

Katherine Stanley - May 26, 2018

Costa Rica's star goalie, Keylor Navas, continued his historic march through world football as his club team, Real Madrid, won…

Adaptive surfing, part III: Riding the waves with Noah
sports
190 views
sports
190 views

Adaptive surfing, part III: Riding the waves with Noah

Ellen Zoe Golden - May 25, 2018

Part III in a series on adaptive surfing in Costa Rica. Read Part I, about the country's association for disabled…

It’s frog orgy season
Environment and Wildlife
1292 views
Environment and Wildlife
1292 views

It’s frog orgy season

Lindsay Fendt - May 25, 2018

The rainy season is upon us. For many of us that means hiding indoors for the next few months, but for Costa…