Costa Rica’s Imperial beer now available in Switzerland
Costa Rican company Florida Ice and Farm this month began marketing its most popular beer brand Imperial in Switzerland.
Earlier this month the company sent its first shipment of 17,000 bottles, which are currently being distributed to bars and restaurants in that country, according to a news release.
Swiss importer Introdrink is distributing Imperial in that country as part of its Premium or Specialty drinks portfolio.
“We want Imperial to be distributed on every continent and this is just the first step to sell it in Europe, a region with great opportunities for products like this,” Florida Ice and Farm’s director of corporate relations Gisela Sánchez said.
Imperial currently is also available in the U.S., Australia and China.
The company said it plans to start selling the famous Tico beer in other European countries and across the Americas in the coming months.
You may be interested
Christiana Figueres: ‘Costa Rica is in danger of losing what it’s gained’Elizabeth Lang - February 20, 2018
One of the most prominent Costa Ricans on the international stage released a statement on Costa Rica's ongoing election process.…
Prison sentence for abortion in El Salvador draws attention to Central American lawsJulia Ríos / AFP - February 19, 2018
The recent liberation of Salvadoran woman Teodora Vásquez after 11 years of prison for having an abortion has drawn increased…