Tourism officials approve first licenses for use of country brand ‘Essential Costa Rica’
The Costa Rican Tourism Board (ICT) on Thursday confirmed approval of the first applications for the use by tourism businesses of the country’s brand, “Essential Costa Rica,” in advertising, corporate communications and promotional events.
The first group of 17 companies includes hotels, car rental agencies, travel agencies and tours operators who now are authorized to use the brand’s graphic elements to promote businesses, both in Costa Rica and abroad.
“We are confident that a well-positioned and managed country brand will help promote economic and social growth of the tourism industry,” ICT’s Marketing Director Alejandro Castro said.
The companies obtained the licenses by complying with requirements in a process that began on April 21, following approval of regulations for the brand use. The country brand concept was presented by tourism officials last September.
A license authorizes use of the country brand on websites, email signatures, printed stationary, offices, vehicles and mass advertising in printed media, radio and TV.
Business owners interested in applying for a license can download an application form and licensing regulations at the ICT’s website. Documents are available in Spanish only, but bilingual staff is available at the ICT.
For more information, contact ICT’s Marketing Department at: (506)2299-5800 ext. 5746 or 5771 or by email: email@example.com.
You may be interested
Of snow, kindness and Northern Lights: a Costa Rican in Manitoba, CanadaGustavo Díaz Cruz - December 14, 2017
My mom named me Gustavo Adolfo. I was born in Puntarenas, next to the sea, but my home was in…
Response to disaster: aid successes, struggles in post-Maria Puerto RicoJohn McPhaul - December 13, 2017
As Costa Rica joins many other nations in looking back upon the horrendous 2017 hurricane season, longtime Tico Times contributor…
Looking back at Hurricane Maria: the initial impactJohn McPhaul - December 12, 2017
As Costa Rica joins many other nations in looking back upon the devastating 2017 hurricane season, longtime Tico Times contributor…