Avianca and regional tourism ministries want you to ‘Discover Central America’ with deep travel discounts

April 29, 2014
4 Comments

Avianca Airlines is now offering discounted rates on round-trip airfare in the region starting at $249, including taxes.  The promotion, which also includes deals on travel packages within Central American destinations, is part of a program called “Discovering Central America,” and it runs through May 15.

The tourism ministries of Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama, along with Avianca, invested approximately $225,000 in advertising and special rates. Travel must take place between May 1 and June 20.

Avianca’s commercial director for Mexico, Central America and the Caribbean, Danilo Correa, made the announcement this week alongside Viviana Rudin, chief of promotion and marketing at the Costa Rican Tourism Board, and Isabel Vargas, president of National Chamber of Tourism.

“We want to encourage the flow of travelers, both in short and long terms, and create more public awareness of the great options for sightseeing in our region,” Correa said at a press conference.

Part of the advertising budget goes to print ads published in the region that highlight the special characteristics of each country depending on the interests of the target audience. According to Rudín, Costa Ricans will see promotions focused primarily on El Salvador and Guatemala.

The website www.descubriendocentroamerica.com and Facebook page Descubriendo Centroamérica are part of the campaign.

“These actions of increasing the flow of tourists in the area will help boost our industry. In the case of Costa Rica, Central American tourism makes up 6 percent of total revenues reported by the country via air per year,” Vargas said.

Travel agents in the region will offer vacation packages that include airfare, lodging, tours, ground transportation and more.

This is the third year the promotion is being offered in partnership with Avianca, formerly TACA airlines.

Belize will not participate due to a lack of budget.

Facebook Comments

You may be interested

Costa Rica’s Health Ministry confirms three imported cases of the measles
Health matters
1220 views
Health matters
1220 views

Costa Rica’s Health Ministry confirms three imported cases of the measles

Alejandro Zúñiga - February 21, 2019

Costa Rica's Health Ministry confirmed Thursday afternoon three imported cases of the measles, the country's first since 2014. The affected…

New tournament in Quepos to crown Best Fisherwoman Worldwide
Sponsored content
496 views
Sponsored content
496 views

New tournament in Quepos to crown Best Fisherwoman Worldwide

The Tico Times - February 21, 2019

For the first time in Costa Rica, women who love sport fishing will go to sea in a world-class event…

Guaidó-appointed ambassador takes possession of Venezuelan embassy in Costa Rica
Costa Rica
908 views
Costa Rica
908 views

Guaidó-appointed ambassador takes possession of Venezuelan embassy in Costa Rica

AFP and The Tico Times - February 21, 2019

Maria Faría, appointed ambassador by the self-proclaimed interim president of Venezuela, Juan Guaidó, took possession of her country's diplomatic headquarters…