San José, Costa Rica, since 1956
Central America

Avianca and regional tourism ministries want you to 'Discover Central America' with deep travel discounts

Avianca Airlines is now offering discounted rates on round-trip airfare in the region starting at $249, including taxes.  The promotion, which also includes deals on travel packages within Central American destinations, is part of a program called “Discovering Central America,” and it runs through May 15.

The tourism ministries of Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama, along with Avianca, invested approximately $225,000 in advertising and special rates. Travel must take place between May 1 and June 20.

Avianca’s commercial director for Mexico, Central America and the Caribbean, Danilo Correa, made the announcement this week alongside Viviana Rudin, chief of promotion and marketing at the Costa Rican Tourism Board, and Isabel Vargas, president of National Chamber of Tourism.

“We want to encourage the flow of travelers, both in short and long terms, and create more public awareness of the great options for sightseeing in our region,” Correa said at a press conference.

Part of the advertising budget goes to print ads published in the region that highlight the special characteristics of each country depending on the interests of the target audience. According to Rudín, Costa Ricans will see promotions focused primarily on El Salvador and Guatemala.

The website and Facebook page Descubriendo Centroamérica are part of the campaign.

“These actions of increasing the flow of tourists in the area will help boost our industry. In the case of Costa Rica, Central American tourism makes up 6 percent of total revenues reported by the country via air per year,” Vargas said.

Travel agents in the region will offer vacation packages that include airfare, lodging, tours, ground transportation and more.

This is the third year the promotion is being offered in partnership with Avianca, formerly TACA airlines.

Belize will not participate due to a lack of budget.

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Caitlin Granfield

After reading this article I logged on to Avianca Airlines but I could not find any flights to the countries that you mentioned in your article for $249 – the price mentioned in your post. You said that the promotion is until June 20th – so the dates that I entered for flights was before the 20th – yet flights in the $600 range came up. Can you please provide direct links to flights for the promo price? Also I checked out but it’s just a lot of pretty pictures and doesn’t provide info as to how to to book trips or anything of that nature…

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Matt Levin

Caitlin, I had the same problems as you, and couldn’t figure out anything from the Descubriendo Centro America site. But I book most of my flights through Kayak — and if you do a search on between the dates of the promotion, all the $249 flights will come up. There seem to be some blackout dates, but also a bunch of good deals that I’m considering pretty hard.

Hope that helps.

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