San José, Costa Rica, since 1956
Brazil 2014

Costa Rica unveils World Cup uniforms

Costa Rica and team sponsor Lotto revealed the national men’s team uniforms for the 2014 World Cup in Brazil. The presentation took place Monday evening at a ceremony in San José’s National Stadium.

The reaction from fans on social media ranged from tepid to outright hostile. Many remarks called the uniforms ugly, perhaps because they’re bland. The uninspired design that features one limp stripe (or checkmark?) over a solid color. The home jerseys are white with a red stripe, and the away jerseys are red with a blue stripe.

Nevertheless, any change could be a good thing for a national team that has struggled mightily since qualifying for the World Cup last October. The team will test out the home uniforms  on Wednesday in a friendly match against Paraguay at the stadium (where plenty of seats are still available; as of Monday morning only 6,000 tickets had been sold for Costa Rica’s final home game before the World Cup). 

Several national teams unveiled their World Cup duds Monday, including Costa Rica’s Group D rival Italy.

Check out the beautiful blue sheen on the Italian uniforms, which are sponsored by Puma.  The team will wear the new jerseys for its friendly Wednesday against defending World Cup champions Spain.

A collar could come off as stodgy, but the Italians manage to pull it off — unlike the United States. The U.S. squad and Nike revealed their home uniforms today. It looks like the team is not preparing to play in the most popular tournament in the world, but instead is looking forward to hitting the driving range. 

The all-white uniform seems too priggish. What’s the point? You’re not going to win the World Cup by keeping your uniform immaculate. Bring back the stars and stripes! Hopefully Nike can do better with the away jersey.

Central America’s other World Cup qualifier, Honduras, also revealed a pair of blah home and away jerseys Monday. Meh.

All in all, it was a poor day for fashion for the national teams out of Concacaf. Mexico, whose uniforms were released by Adidas some time ago, probably have the best looking outfits in the region. 

But these jerseys were also heavily criticized on social media upon their release!

The lesson here is hardly anybody likes change. Any design, plain or fancy, won’t satisfy critics, and the easiest way to make a jersey popular is to start winning matches. Tomorrow night we’ll see if  Costa Rica can end a nasty losing streak, and look good doing it.

What do you think of the new uniforms? Will you be buying a jersey for the World Cup?

Contact Matt Levin at

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