Costa Rica launches new tourism publicity campaign in U.S. and Canada
The Costa Rican Tourism Board (ICT) soon will be launching a new advertising campaign in 1,345 movie theaters across the United States and Canada to promote the country’s most important tourist attractions.
The ICT signed a contract with international advertising agency 22 Squared, the ICT said Wednesday at a presentation with local tourism operators.
In a press release, ICT said the plan gives continuity to the “Gift of Happiness” campaign that is currently being aired in these two countries. That ad campaign was developed by the same agency.
Screenings will continue through early 2014 in theaters in New York, Chicago, Los Angeles, San Francisco, Denver, Atlanta, Palm Beach, Dallas, Houston, and Montreal.
The plan also includes the creation of an iPad app called “Go Costa Rica,” and the posting of information on social platforms Pinterest and Instagram.
The messages aim to increase visits during the green season, which in Costa Rica runs May-October, and to promote tourist destinations in the capital, San José.
You may be interested
A pilgrimage for a saint: El Salvador mournsAFP - March 25, 2019
Hundreds of Salvadorans paid tribute this weekend to their first saint, San Salvador Archbishop Oscar Arnulfo Romero, murdered 39 years…
The Tico Times Weekly Digest: March 25, 2019Alexander Villegas - March 25, 2019
An indigenous land rights leader was murdered in his home, four cases of measles detected in Costa Rica and La…
Costa Rica Treatment Center tackles addiction differentlyThe Tico Times - March 25, 2019
Costa Rica Treatment Center tackles addiction differently. While most drug and alcohol rehab centers shelter their clients from external stimuli,…