“Survivor” helps redefine country’s image in U.S.

December 23, 2010

Year in Review

Nicaragua got a U.S. pop-culture makeover this year when the hit reality TV show “Survivor” filmed its 21st season on a remote beach south of San Juan del Sur.

The Emmy-award winning series on CBS is still leading the primetime network ratings for Wednesday night, meaning some 13 million U.S. viewers are tuning in each week and getting exposed to a totally different image of Nicaragua – one that tourism boosters and investors hope will partially undo the country’s negative political image.

The series has also meant good press for Nicaragua, generating thousands of articles.

The show is expected to help promote tourism as well as strengthen Nicaragua’s position as a new niche market for reality TV programs.

Nicaragua also hosted a Spanish and Italian version of “Survivor” earlier this year, and Tourism Minister Mario Salinas told The Nica Times in September that several other reality programs – including a second major U.S. reality TV show – are finalizing contract negotiations to shoot here next year.

Nicaragua’s reality TV craze was icing on the cake for the tourism industry this year, which once again maintained a sustained 9.6 percent growth rate throughout the year.

Julio Videa, head of marketing and promotion for the Nicaraguan Tourism Institute, reports that 900,000 tourists had visited Nicaragua by November, and that by Christmas Nicaragua will reach its goal of attracting 1 million annual tourists for the first time ever.

And that’s the best gift Nicaragua’s tourism industry could ask for this year.

You may be interested

Costa Rican entrepreneur launches swimwear line to empower women
Changemakers
83 views
Changemakers
83 views

Costa Rican entrepreneur launches swimwear line to empower women

Elizabeth Lang - May 24, 2018

María Luisa Mendiola is a young Costa Rican woman living in New York who’s all about creating change in everything…

Costa Rica dismantles international drug trafficking ring
Drug trafficking
89 views
Drug trafficking
89 views

Costa Rica dismantles international drug trafficking ring

AFP - May 24, 2018

Costa Rican authorities dismantled an international cocaine trafficking ring that used fishing boats on the country's southern Pacific coast. The…

Costa Rica’s snakebite research pioneers save lives worldwide
Changemakers
192 views
Changemakers
192 views

Costa Rica’s snakebite research pioneers save lives worldwide

Mitzi Stark - May 23, 2018

The Clodomiro Picado Institute is spread along the main road of Dulce Nombre de Coronado, northeast of San José. Its…