Citizen Action Parties
An unlikely coalition of ad executives, journalists, clergy and ex-government officials formed a movement in March called Recuperemos La Paz (Let’s Restore Peace), heralding its arrival by launching a sophisticated public relations campaign against crime.
With donated space in La Nación, Al Día, El Financiero and La Teja, and free airtime with TV channels 6 and 7, the campaign launched an aggressive ad campaign that featured the slogan, “Vivimos bajo la ley de hampa,” or “We’re living in a criminal underworld.”
The campaign was a hit with Ticos, logging an estimated 500,000 hits on its Web site in its first two weeks.
Leaders from all three branches of government, led by Vice President Laura Chinchilla, entered into direct negotiations with the group on a legislative overhaul of the criminal law to be passed within six months.
That bill made it through a Legislative Assembly committee in October and is waiting to be debated on the assembly floor.
You may be interested
Honduran opposition protesters take to the streetsNoe Leiva / AFP - December 15, 2017
Supporters of the leftist opposition in Honduras blocked streets in various cities around that country on Friday, despite political repression,…
Of snow, kindness and Northern Lights: a Costa Rican in Manitoba, CanadaGustavo Díaz Cruz - December 14, 2017
My mom named me Gustavo Adolfo. I was born in Puntarenas, next to the sea, but my home was in…
Response to disaster: aid successes, struggles in post-Maria Puerto RicoJohn McPhaul - December 13, 2017
As Costa Rica joins many other nations in looking back upon the horrendous 2017 hurricane season, longtime Tico Times contributor…