Citizen Action Parties

December 24, 2008

An unlikely coalition of ad executives, journalists, clergy and ex-government officials formed a movement in March called Recuperemos La Paz (Let’s Restore Peace), heralding its arrival by launching a sophisticated public relations campaign against crime.

With donated space in La Nación, Al Día, El Financiero and La Teja, and free airtime with TV channels 6 and 7, the campaign launched an aggressive ad campaign that featured the slogan, “Vivimos bajo la ley de hampa,” or “We’re living in a criminal underworld.”

The campaign was a hit with Ticos, logging an estimated 500,000 hits on its Web site in its first two weeks.

Leaders from all three branches of government, led by Vice President Laura Chinchilla, entered into direct negotiations with the group on a legislative overhaul of the criminal law to be passed within six months.

That bill made it through a Legislative Assembly committee in October and is waiting to be debated on the assembly floor.

 

Facebook Comments

You may be interested

Vaccinating children against measles is ‘an obligation’ for adults in Costa Rica
Costa Rica
222 views
Costa Rica
222 views

Vaccinating children against measles is ‘an obligation’ for adults in Costa Rica

Alejandro Zúñiga - March 23, 2019

Measles have been reintroduced in Costa Rica this year thanks to two foreign families that vacationed or reside here and…

How to file a criminal complaint, or ‘denuncia,’ in Costa Rica
Costa Rica
859 views
Costa Rica
859 views

How to file a criminal complaint, or ‘denuncia,’ in Costa Rica

Caeli Chesin - March 22, 2019

In Costa Rica, a criminal complaint can report workplace harassment, a home invasion or sexual assault, among other crimes related…

Off the eaten path: Aroi Thai
Dining & Nightlife
929 views
Dining & Nightlife
929 views

Off the eaten path: Aroi Thai

William Ayre - March 22, 2019

Aroi Thai was the first Thai restaurant in Costa Rica. They started as a delivery-only service before opening a restaurant…