San José, Costa Rica, since 1956

Spanish Firm Takes over Marketing for Hotel Dario

Spanish hotel marketing giant Keytel has signed on to market Granada’s luxurious colonial-style Hotel Dario as its first client in Nicaragua.

Keytel will market the four-star hotel in Canada, Europe and the United States, according to Dario’s marketing manager Daysi Pilarte. She said the firm will also focus on marketing Nicaragua as a destination.

“It’s a marketing strategy to increase the influx of tourists here,” said Pilarte.- The 2-year-old Hotel Dario, located on Calle Calzada – the bustling aorta of Granada’s nightlife scene –- can accommodate 30 guests.

It’s colonial-style splendor, complete with its two open-air patios that house a fountain and swimming pool, the chic café Chocolate and the elegant restaurant El Tranvia, sets Dario apart as one of Granada’s most luxurious hotels.

A member of the Hotusa group, Keytel was founded in 1973 and today offers marketing strategies to nearly 1,400 hotels.

Catering mainly to the corporate market, Keytel has cooperation agreements with tourism chains around the world, from Travel Advisors to Barceló to Gesta. Keytel’s tour operator Restel plays a key role in marketing that seeks to counter tourism lows when it’s not vacation season.


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