Spanish Firm Takes over Marketing for Hotel Dario

July 18, 2008

Spanish hotel marketing giant Keytel has signed on to market Granada’s luxurious colonial-style Hotel Dario as its first client in Nicaragua.

Keytel will market the four-star hotel in Canada, Europe and the United States, according to Dario’s marketing manager Daysi Pilarte. She said the firm will also focus on marketing Nicaragua as a destination.

“It’s a marketing strategy to increase the influx of tourists here,” said Pilarte.- The 2-year-old Hotel Dario, located on Calle Calzada – the bustling aorta of Granada’s nightlife scene –- can accommodate 30 guests.

It’s colonial-style splendor, complete with its two open-air patios that house a fountain and swimming pool, the chic café Chocolate and the elegant restaurant El Tranvia, sets Dario apart as one of Granada’s most luxurious hotels.

A member of the Hotusa group, Keytel was founded in 1973 and today offers marketing strategies to nearly 1,400 hotels.

Catering mainly to the corporate market, Keytel has cooperation agreements with tourism chains around the world, from Travel Advisors to Barceló to Gesta. Keytel’s tour operator Restel plays a key role in marketing that seeks to counter tourism lows when it’s not vacation season.

 

You may be interested

It’s frog orgy season
Environment and Wildlife
1105 views
Environment and Wildlife
1105 views

It’s frog orgy season

Lindsay Fendt - May 25, 2018

The rainy season is upon us. For many of us that means hiding indoors for the next few months, but for Costa…

Costa Rica’s guilty voters
No Sugar Please
72 views
No Sugar Please
72 views

Costa Rica’s guilty voters

Álvaro Murillo - May 25, 2018

By what I have done, and by what I have left undone. A relative of mine is 70 years old…

Fed up: Nicaragua’s uprising
Nicaragua
90 views
Nicaragua
90 views

Fed up: Nicaragua’s uprising

Alexander Villegas - May 25, 2018

We all heard it. University students and protesters across Nicaragua stood up against the country’s increasingly authoritarian president, Daniel Ortega,…