Coca-Cola Cleans Up Big

February 1, 2008
The party is over in Palmares but the work goes on. The task now is to deal with the waste produced over the 13 days of festivities at an event that has faced strong criticism in the past on environmental grounds (TT, Jan. 12, 2007).
Coca-Cola FEMSA, the branch of the soft drinks giant that covers Costa Rica, has announced that it has collected 2.5 tons of waste plastic – the equivalent of 110,000 600ml bottles over the course of the fiestas.
That figure represents 56% of the bottles sold by the company at Palmares Fiestas. The waste, which was collected by 10 operatives throughout the celebrations, has been transferred to the company’s plastics division in La Valencia de Heredia, north of San José, where it will be sorted and ground up.
The company then plans to export the material to China where it will be recycled into polyester fabrics, packaging and solid plastics.
Despite Coca-Cola’s efforts, a large amount of waste is still headed for the dump.
WPP Continental, the company in overall charge of waste management at the Palmares festival told The Tico Times that they had collected 17 tons of waste throughout the festival.
Director of Operations Luis Solano confirmed,“ The tons of rubbish that we collected will go to landfill.”
Coca-Cola’s collection effort was part of the firm’s “Misión Planeta” initiative that has been running since 1998. The company says that the scheme “encourages a social consciousness about the importance of conserving the environment and reducing pollution, generating products from solid waste material.”
They said, “This type of program strengthens our policies of working with environmentally friendly technologies and training our partners in ways to protect our surroundings.
We are also encouraging leadership over environmental issues among those involved and constantly looking for opportunities to reduce the impact on our natural resources and climate.”
 
Facebook Comments

You may be interested

Soy pico rojo: the new form of protest in Nicaragua
La Prensa
123 views
La Prensa
123 views

Soy pico rojo: the new form of protest in Nicaragua

La Prensa - October 23, 2018

Social media has been filled with photos of men and women wearing red lipstick as a way of protest Daniel…

HolaLola: Capturing Costa Rica’s essence in art
Pic of the Day
387 views
Pic of the Day
387 views

HolaLola: Capturing Costa Rica’s essence in art

Alissa Grosskopf - October 23, 2018

You have probably seen Priscilla Aguirre's art at HolaLola before. It captures the beauty of Costa Rica's nature and culture…

Five things I learned while watching the sun set over El Clásico
Soccer
1027 views
Soccer
1027 views

Five things I learned while watching the sun set over El Clásico

Alejandro Zúñiga - October 22, 2018

TIBÁS — It’s difficult to enjoy a spectacular sunset while the concrete grandstand of a 50-year-old stadium shakes haphazardly under…