Marketing Character Center of Coffee Battle

December 22, 2006

An international legal battle over rights to 47-year-old fictional character Juan Valdez and his mule escalated this year when Costa Rica’s leading gourmet coffee exporter filed a counter lawsuit.

The Colombian National Coffee-Growers’ Federation (FEDECAFÉ) filed a $1 million lawsuit in July against Costa Rican company Café Britt for selling Tshirts that said, “Juan Valdez drinks Costa Rican coffee.” Britt filed a counter-suit in September arguing the text on the T-shirts is a commonly used phrase in Costa Rica to which no one can own rights.

 

Facebook Comments

You may be interested

In context: Costa Rica’s struggles with indigenous land rights
Costa Rica
923 views
Costa Rica
923 views

In context: Costa Rica’s struggles with indigenous land rights

The Tico Times - March 19, 2019

Sergio Rojas, a leader of the Bribrí community in Costa Rica, was murdered Monday night in the indigenous territory of…

‘A tragic day for the Bribrí people’ as leader Sergio Rojas is killed
Costa Rica
3865 views
Costa Rica
3865 views

‘A tragic day for the Bribrí people’ as leader Sergio Rojas is killed

Alejandro Zúñiga - March 19, 2019

Sergio Rojas, a leader of the indigenous Bribrí community in Costa Rica, was murdered Monday night, the government confirmed. Rojas…

This week in the Peace Corps: Sports for youth development
Changemakers
493 views
Changemakers
493 views

This week in the Peace Corps: Sports for youth development

Susan W. / Peace Corps Volunteer - March 19, 2019

Some rural communities struggle with lack of resources and recreational activities. In my experience, the majority of the people in…