Marketing Character Center of Coffee Battle

December 22, 2006

An international legal battle over rights to 47-year-old fictional character Juan Valdez and his mule escalated this year when Costa Rica’s leading gourmet coffee exporter filed a counter lawsuit.

The Colombian National Coffee-Growers’ Federation (FEDECAFÉ) filed a $1 million lawsuit in July against Costa Rican company Café Britt for selling Tshirts that said, “Juan Valdez drinks Costa Rican coffee.” Britt filed a counter-suit in September arguing the text on the T-shirts is a commonly used phrase in Costa Rica to which no one can own rights.

 

Facebook Comments

You may be interested

Court rejects tax reform and asks legislators to eliminate four points
Costa Rica
503 views
Costa Rica
503 views

Court rejects tax reform and asks legislators to eliminate four points

Luis Fernando Cascante / Semanario Universidad - October 17, 2018

Costa Rica's Plenary Court has rejected the proposed tax reform bill in its current state and asked the members of…

30 protesters released from prison in Nicaragua
News
606 views
News
606 views

30 protesters released from prison in Nicaragua

AFP / The Tico Times - October 17, 2018

Nicaraguan President Daniel Ortega freed 30 political opponents on Monday, an action greeted with relief by human rights organizations. They…

La Sele continues to struggle, falls to Colombia, 3-1
La Sele
624 views
La Sele
624 views

La Sele continues to struggle, falls to Colombia, 3-1

Alejandro Zúñiga - October 17, 2018

One of La Sele’s shining moments happened right there, at the Red Bull Arena, a little over a year ago.…