World Cup Propels Investment in Publicity

June 16, 2006

The World Cup has elicited emotion not only among Costa Rican fans, but also among dozens of businesses that raised their spending on publicity and launched diverse projects to coincide with the tournament.

According to data from the firm Media Guru, which released a study on publicity related to the World Cup, the amount of money spent on publicity in Costa Rica between January and May of this year reached $4.5 million, a record sum.

The biggest advertisers so far have been the state-owned Banco Nacional de Costa Rica, which spent more than $411,000, and Coca-Cola, which spent $332,000.

However,World Cup fever has also been contagious among businesses including McDonald’s, Burger King, ice-cream shops, banks, clothing shops and some appliance stores, who have seen sales – especially of televisions – shoot up.

 

Facebook Comments

You may be interested

Costa Rica confirms measles cases in children of United States citizens
Costa Rica
620 views
Costa Rica
620 views

Costa Rica confirms measles cases in children of United States citizens

Alejandro Zúñiga - March 21, 2019

Costa Rica is enacting a National Surveillance Protocol after confirming two cases of measles, the Health Ministry announced Thursday afternoon.…

Priest accused of sexual abuse arrested trying to leave Costa Rica
Costa Rica
665 views
Costa Rica
665 views

Priest accused of sexual abuse arrested trying to leave Costa Rica

AFP and The Tico Times - March 21, 2019

A Costa Rican Catholic priest accused of sexual abuse of a minor was arrested Thursday as he tried to leave…

Construction to begin on new terminal at Limón Airport
Costa Rica
311 views
Costa Rica
311 views

Construction to begin on new terminal at Limón Airport

Alejandro Zúñiga - March 21, 2019

The airport in Limón will soon have a modern passenger terminal and is slated to receive several other upgrades as…